Published on 2024-01-14
Could be Interesting!Do you know that email senders can track whether you have opened their mails, which devices you use, when did you open their emails and how many times did you reopen their mail?
In the past, they also used to track which location you were in when you opened the mail. But these days, mail service providers mask the IP addresses, so, pinpointing where the traffic is coming from is no longer possible. So, back to our question, how do they track the email opened?
By a TRACKING PIXEL (1px by 1 px square image) created by code snippet and inserted into the header/footer or the less obvious place of the mail. They are transparent and not visible to the users, hence, you won’t even know whether your email contains tracking pixels. Privacy minded people call these pixels as “spy pixels”. They are most widely used by marketers.
Is there a way to prevent this? The answer is yes. Just don’t load the images by default, and you can simply set it through your mail service provider settings. Sure, your email content may not be visually appealing but if you are one of those privacy concerned folks, it’s worth the trade, right?
But Apple iOS 15, ipad OS 15 and Mac OS Monterey, Apple is putting a stop to Email tracking with a suite of Mail Privacy Protection features. So, hoorray to Apple Loyalists!
See you!